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Distinguished Leader In Innovation (NDA)

Elevating Front-End Excellence for a Leading Innovator

overview

BUSINESS NEEDS

VALUE DELIVERED

OUTCOME SUMMARY

TECH STACK

HIGHLIGHTS

overview

Customer:

Distinguished Leader In Innovation (NDA)

Industry:

Entertainment, Marketing

country:

Finland

duration:

6 months

Experts from particles:

Senior Front-End React Engineer
5 Content Managers
1 Designer

The award winning MarTech company helps global leaders deploy effective marketing from end to end, combining analytics and automation with creativity and craft. The core solutions offered by the company include digital marketing and sales solutions, digital experience solutions, and data & performance.

BUSINESS NEEDS

Help with complexity: The project was marked by complexity with intricate GraphQL logic and schema that required an in-depth understanding of the relationships between components.

Challenge: Another challenge was the simultaneous involvement in multiple project dimensions - main website development, email newsletters, and bug fixing.

Essential aspect of the role was: Balancing different priorities from several project managers while being prepared to swiftly switch tasks based on urgency.

VALUE DELIVERED

Transformed Front-End Experience: Significantly enhanced the overall user interface and experience of the application.

Improved Responsiveness: Elevated website responsiveness, streamlining user navigation and interactions.

Crafted Interactive Components: Developed interactive and user-friendly elements to simplify various workflows.

Enhanced User Engagement: Resulted in increased user engagement and an intuitive interface, promoting task efficiency.

outcome summary

By successfully addressing intricate challenges in GraphQL logic and schema, our expert team elevated the overall user experience, streamlined navigation, and crafted interactive components. This facilitated a more intuitive and efficient interface, marking a significant milestone in the journey toward front-end excellence.

tech stack

React (with hooks)

GraphQL for optimized data queries and manipulations

TypeScript

Azure

Highlights

FINLAND
ENTERTAINMENT
Azure
React
TypeScript
GraphQL
FRONT-END
Marketing

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